Search Engine Optimization
by Jaxrolo on February 15, 2010
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| Search Engine Optimization |
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| Manufacturer: lynda.com, Inc |
| Customer Rating: |
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| List Price: $99.95 |
| Sale Price: $99.95 |
| Availibility: Usually ships in 24 hours |
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Product Description |
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics Include- Search engine optimization (SEO) vs. search engine marketing (SEM)
- Getting to know your searchers
- Crawler-based search engines
- Keywording to rank high in searches
- Keyword combinations, variations, and stop words
- Setting up a site the wrong way: what to avoid
- Creating a search-friendly site
- Submitting websites for search engine indexing
- Building link relationships
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Customer Reviews |
 Excellent - Worth Every Penny!!! |
| Review Date: November 13, 2008 |
| Reviewer: M. Fisette, Rochester, MI USA |
| I highly recommend this title along with all the other SEO titles available at www.Lynda.com. I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town. |
Wonderful Introduction to Search Engine Optimization
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| Review Date: January 7, 2008 |
| Reviewer: Dennis Deacon, Chicago, Illinois United States |
| I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics. |
Awesome Resource!!!
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| Review Date: October 24, 2006 |
| Reviewer: J. Mellor, Temecula, CA USA |
| After searching all over the web for local and online training courses, SEO by Richard John Jenkins, was bar far the best resource I have found. If you are starting to delve into SEO, this is a great solution for training. Since Richard is an SEO specialist himself he has a wealth of information and resources that he shares with you. Richard was really able to connect the dots for me in an easy to follow way. I have been able to immediately implement what I have learned to optimize my company's site and am looking forward to higher rankings soon! I would definitely recommend this class. I chose to spend the well worth it price of $150 as opposed to the thousands of dollars a month that SEO firms can charge. I have been thrilled with this purchase and so will you! |
What I didn't know was hurting my online presence
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| Review Date: December 19, 2006 |
| Reviewer: B. Page, Bristol, CT |
| I discovered search engine optimization after having a website up for 3 yeaars that never seemed to generate any business. In fact, I couldn't get my company name to come up when I searched for it myself. In doing some marketing research I discovered this process called search engine optimization (SEO) and what you didn't know about it could hurt you. And it was. I then discovered John's SEO CD that taught everything I needed to know in a way that I could easily comprehend. He teaches using lots of live examples so you know exactly what he's talking about. John is an excellent teacher and reveals valuable resources in his tutorial. Step by step he tells you what you need to do and why you need to do it. What he teaches not only improves one's website, but marketing in general. I highly recommend John's CD and urge everyone to learn about SEO. [...] |
SEO For The Rest Of Us
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| Review Date: September 27, 2006 |
| Reviewer: Jeff Lyons, Long Beach, CA USA |
| I thought I was pretty web savvy until I decided to tackle search engine optimization (SEO) -- NOT. Then along came Richard Jenkins and his CD on SEO. I thought this would just be another fluffy teaser CD geared toward [..]into buying expensive consulting services; so typical of technology marketing these days. But, boy was I wrong. Jenkins' CD is jam packed with useful, actiononable information. It's like putting your mouth to a fire hose. Not only is the information immediately usable, but also his teaching manner is accessible, unpretentious, and crystal clear. His use of context relevant video clips and non-techie jargon assure that the listener will walk away with help and not hype. If the time comes when I decide to hire an SEO consultant, Jenkins' CD has armed me with the kind of information that will make it possible for me to hire the right kind of person AND allow me to manage that person properly so I get my money's worth. This alone is worth the price of the product! The fact is, after doing the CD I was redesigning my websites and off and running immediately. This material gives you the critical information you need to get visible on the web with the least amount of expense, rapidly. The topic of SEO is still a complicated art/science for me, but now, at least, I feel I have the basic skills to wend my way through the maze without getting trapped by expensive consultants or shady, "black hat" marketing tactics. If you have a business and web-presence is important to you - do yourself a favor and buy this CD. You're nuts if you don't. |
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Tagged as:
engine,
optimization,
search
