The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
by Jaxrolo on February 6, 2010
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| The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) |
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| Manufacturer: O'Reilly Media |
| Customer Rating: |
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| List Price: $44.99 |
| Sale Price: $38.20 |
| Availibility: Usually ships in 24 hours |
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Product Description |
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what's necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
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Product Details |
- ISBN13: 9780596518868
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Customer Reviews |
 SEO in Depth |
| Review Date: January 24, 2010 |
| Reviewer: George, |
The Art of SEO is a good solid book full of valuable information about search engine optimization. This is not a beginner's book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for setting up a website to maximize its SEO potential. Websites are unique and require different strategies to maximize their SEO.
The book does give tons of examples and techniques used in various ways that would increase the ranking within search engines. It also discusses, and gives examples of so-called tricks that have been used in the past to increase rankings. It does points out the danger of using such tricks in the present environment.
There is plenty of information for the web developers and webmasters to consider when developing for a site. Such as the drawbacks of using Flash or Silverlight in regards to SEO. The importance of naming conventions for such things as images. The book discusses site hierarchy as it applies to search engine optimization. Linking, the dos and don'ts. What works, what works best.
The book is an easy read, and although it requires some technical knowledge, almost anyone with a basic level of understand should have no problem. If someone wants to be a SEO expert, they might feel the need to read this book will are cover to cover. For others it would make a good reference book or something to be skimmed through picking out the information that may apply to the work they're doing. |
Excellent book
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| Review Date: December 12, 2009 |
| Reviewer: J. Micah Wood, Snellville, GA |
| This book is an excellent guide for anyone new to SEO or for a seasoned expert. It is very thorough, and while the field is constantly changing, this book does a great job of explaining the research methods and different strategies without completely focusing on details. |
A 'must' for any serious computer collection catering to programmers
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| Review Date: January 11, 2010 |
| Reviewer: Midwest Book Review, Oregon, WI USA |
| Also key to any programming collection is THE ART OF SEO: MASTERING SEARCH ENGINE OPTIMIZATION by Eric Enge, et.al. It covers search engine marketing and clearly explains SEO basics, from exploring its underlying theory and understanding how search engines work to learning how to build a SEO team and manage SEO projects. An outstandingly well-detailed survey, this is a 'must' for any serious computer collection catering to programmers. |
Great reference book!
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| Review Date: February 16, 2010 |
| Reviewer: T. Simons, Kirtland, OH USA |
The Art of SEO will remain on my shelf as a great reference book for standard SEO practices.
Good solid information for leaders in the SEO space.
Thank you! |
This book change our company
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| Review Date: December 27, 2009 |
| Reviewer: L. Rojas, Miami, FL USA |
Interesting book, good for training, good for research, for some here a bit technical but it structure make read easy for newbies as well as seasoned SEOs. If you are starting a new business on the internet, this is a most.
We start a company in the Miami area a couple of months ago, and with the help of this book we are improving our SEO to a higher level. |
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Tagged as:
engine,
mastering,
optimization,
practice,
search,
theory
