How to Increase the Conversion Rate of Your Website The conversion rate is the most important web metric in a commercial website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it, and leave it to the website owner to determine. This is not good, because SEO should not only be about increasing traffic from rankings; … [Read more...]
Over-Optimization and the Google Sandbox
January 29, 2010 By Leave a Comment
Thus you put a heap of labor into creating a extremely nice web site only to seek out that noone can notice it and Google doesnt rank your site terribly highly. You hear regarding a issue referred to as "search engine optimization" and choose to provide it a try. Before you go adding your keywords to each component of your pages and building links any way you'll, take a step back and remind yourself of the previous saying, "sometimes less is a lot of". Search engine optimization, or SEO, … [Read more...]
